That’d mean “Metallica Through The Never” ended up having the best opening weekend for an IMAX concert film in the history of IMAX concert films.
The movie, which debuted on 308 3D IMAX screens, earned an estimated $780,000 on its first day. That gave the film a per-location average of $5,482.
A blend of concert movie and fictional narrative, it will expand to 650 theaters next weekend.
Financed by the band’s members themselves at a budget of $18 million, “Metallica Through The Never” is the first new release via Picturehouse, the full-service independent film marketing and distribution company started in 2005, which reopened its doors with founder Bob Berney at the helm.
The film, written and directed by Nimród Antal stars members of the iconic rock band and Dane DeHaan as a young band crew member who is sent out on an urgent mission while the band is playing a rousing live set in front of a sold-out crowd and unexpectedly finds his world turned completely upside down.
In other news, now that they’ve tackled the film world, now Metallica plan to take on something later this year. But it’s a mystery.
I hope its not gay porn.
“There’s a very interesting thing coming our way in December,” says Lars Ulrich in a new interview. “Nobody knows that, so… There’s another frontier heading in Metallica’s direction in December. Which, if anybody [working for the band's management] even knew that I just said what I just said, they would hunt me down and silence me.
“But there is another frontier coming in December, which we’re very excited about.”
Way to tickle our pricks there, Lars.