Yes, yes — a union has taken place.
Century Media Records have announced a new worldwide partnership with Siege Of Amida Records.
“This new deal sees SOAR utilized as a central launch pad for the Metal and Hardcore genres, focusing predominantly on the increasingly vibrant UK underground scene and launching emerging international acts onto the circuit,” says a press release.
Century Media label manager Antje Lange says of the deal: “We feel honored and excited to work with the highly acclaimed label Siege Of Amida. They’ve proved that they have the Midas touch and the instinct for catching great new bands early and we are confident that we can put the label to the next level, on a worldwide basis.”
SOAR helped launch the careers of Whitechapel, Annotations of an Autopsy, Impending Doom, and Molotov Solution.
SOAR Director Jamie Graham adds: “After 6 years of building this label from a comparatively low level, starting out in our bedrooms, we looked back at our catalogue of releases and at the bands that moved onto bigger labels and our current roster. We realized we had something special to build on there- Century and their team understand the vision I have for this label and this deal allows our distribution and promotional network to increase a hundred fold. Working with a company as diverse, reputable and ambitious as Century Media in order to take SOAR to the next stage is the logical step for us to take. It will mean great things for our artists and for the labels growth as a whole.”
The first release to emerge from this new partnership will be from fast-rising UK crew Heart in Hand, releasing their second full length Almost There on May 13th.
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