The online application market is largely dominated by Google and Apple, expectedly, since the two giants have been leading the race for quite some time now.
While a lot of users are at each other’s throats about which OS is better, many of them fail to stop and ask themselves – which app store is better? Google Play Store or the Apple App Store?
How Many Apps Do Google And Apple Stores Have?
While both stores feature millions of applications available, and while the major developers push their apps on both stores, there are still differences that might be important to individuals. Ninety percent of total app downloads are from these two stores combined, with Apple App store being more valued by developers (since it often monetized apps better than the Google Play Store), and the Google Play Store being valued by indie companies looking to make their breakthrough on the market. However, it is advantageous to keep in mind that the user can find all the major apps on both platforms.
According to data available, only 60% of the apps on the Apple App store were free, opposed to 80% apps that were free on Google Play. Another interesting piece of data is that the average Apple user downloads 6.2 apps every month, with 4.3 of those apps being free, while the Google Play user downloads 4.1 apps per month (3.4 free apps).
Which One Has More Free Apps?
Apple has achieved the monetization of the market which is still unachievable by many, and whether we like it or not, it is very impressive. While the majority of developers target both stores, there are quite a few apps which are still being held as exclusives for their respective stores. Many developers are starting to look at device percentages as well since it was reported in 2013 that Android was the “to-go” OS. Nearly 78% of the smartphone market, an impressive number, though we mustn’t forget that a good portion of these devices had no access to Google Play Stores due to a number of reasons, one of them being fragmentation issues. However, the total number of Android devices continues to climb, which means that the opportunities for developers increase as they are more likely to generate revenue from the app store. Google Play services paid out a total of 5 billion USD, opposed to 2 billion USD from a year before, which is a 2.5 times increase. And even though their share of the market is much larger than Apple’s, Apple App store managed to pay out a total of 10 billion USD in 2013, absolutely “mopping the floor” with the Google Play store in terms of revenue.
What both stores share in common (from the developer’s point of view) is the discovery issues. If you are a small developer, it is extremely hard to get discovered, and ways in which the users are discovering apps in both stores are almost identical.
Whichever platform you choose to go for, you will not miss out on much, as it seems that in the very near future, exclusive apps will die out as the users from both sides are demanding full accessibility to all available apps there, and the giants can do nothing but succumb to their wishes.