Lamb of God drummer and friend of Gun Shy Assassin Chris Adler has revealed that he and manager Larry Mazer have launched ReThink Records, a joint venture with The End Records with distribution through RED.
The label’s first signing is the Portland, Maine-based band Too Late The Hero, and ReThink will release the band’s debut Statement Of Purpose on April 12.
Josh Wilbur — who has produced a ton of albums you love — produced the effort. According to a press release, Too Late the Hero will be touring throughout 2011, beginning with a show on April 14 at the New England Metal And Hardcore Festival.
Congrats to Chris and I wish him all the best with this new venture. It’s always good to see guys who’ve struggled to make it giving other bands a chance to do their thing.
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