Lamb Of God Drummer Starts ReThink Records

Chris Adler

Lamb of God drummer and friend of Gun Shy Assassin Chris Adler has revealed that he and manager Larry Mazer have launched ReThink Records, a joint venture with The End Records with distribution through RED.

The label’s first signing is the Portland, Maine-based band Too Late The Hero, and ReThink will release the band’s debut Statement Of Purpose on April 12.

Josh Wilbur — who has produced a ton of albums you love — produced the effort. According to a press release, Too Late the Hero will be touring throughout 2011, beginning with a show on April 14 at the New England Metal And Hardcore Festival.

Congrats to Chris and I wish him all the best with this new venture. It’s always good to see guys who’ve struggled to make it giving other bands a chance to do their thing.

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