Metallica’s Drummer Tapped To Sell Booze To Danes

Lars appears in promotions for Carlsberg and Gammel Dansk

Lars' booze adLars' booze ad

Lars’ booze ad

That’s right, folks.

Diminutive drummer Lars Ulrich is lending his likeness to a pair of Danish ad campaigns, designed to sell Carlsberg and Gammel Dansk.

The Metallica drummer was chosen by Carlsberg to design a bottle for the company’s “Stand Out Collection.”

Carlsberg created a six-minute marketing video with Ulrich in San Francisco and that serves as an ad for the campaign.

He was also selected by the producers of Gammel Dansk, another Danish alcoholic beverage, to star in a similar campaign, this one titled “Not Like The Others.”

Lars appears in commercials for the product and will also serve on the jury for a contest where prizes will go to individuals or groups that “go against the flow.”

Says Ulrich in a statement:

“For me, Gammel Dansk is something very, very special…it is fantastic to be able to give a prize to people who are also unique in some way.”

That’s some shameless shit.

I mean, I’d probably do the same thing if I were him. But, still…shameless.

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