That’s right, people.
The mainstream media’s finally caught on. Metal is in!
Not really. Volvo’s new outdoor ad campaign is probably more of a joke than anything else.
“Tired of German techno? Try some Swedish metal,” the billboards suggest.
The campaign has attracted a great deal of attention via social media sites such as Facebook and Twitter, where one person called it “the best car ad in history.”
That person was a halfwit. Likely with a mullet.
“We have noticed [all the attention the ad has attracted] even here in Sweden and it’s pretty funny,” says Volvo’s press officer Bo Larsen.
It’s weird, and I don’t like it, but I am helpless to rectify such carelessness.
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.