Nine Inch Nails Singer Talks New Streaming Service

Trent Reznor

Trent Reznor, the mastermind behind Nine Inch Nails, spoke during a recent interview about Daisy.

Daisy is a new streaming service coming soon. It was developed, in essence, by Reznor, Dr. Dre, Jimmy Iovine, and the folks at Beats, the headphone giant.

“I was working with them, kind of as an experiment, on some hardware products that haven’t seen the light of day yet,” says Reznor.

“But the talk around that camp — a couple years ago — was a real interest in putting out a subscription music based service that differs from the current offerings; by being a lot easier to use, and more based around curation. In a nutshell, it being smart enough to not just offer you ‘hey here’s all the tracks in the world, good luck, search for whatever you want’ — that experience.

“But one where you’re being turned on to new things, based on what you like, and from trusted sources being served up things that is the right music for the right time and the right place,” Reznor explains.

“It was a really interesting proposition and project to be involved in from the ground up. Designing something that could reach a lot of people on a mass scale — that also what I could bring to the table and have brought into the design of this — is the opportunity for it to be musician friendly and provide tools to the artist community which seems very disconnected from all that with current offerings.

“On Spotify, my music is on there but I have no say on how it’s presented or what it looks like and me, as a person, has no connection to the artist in there. I’ve learned from doing everything myself in the last few years that there’s a lot of tools that could be provided and this doesn’t have to be an end game where one side wins everything.

“I think that if a new platform emerged that could be the next big channel of the way people consume music — and at the same time it carves out some rights for the actual people that are making the music, and provides them with some tools and a way to curate their own material in a way that presents it the way they’d like it to be presented — that feels like something worth fighting for,” he says.

Trent later said that he feels Spotify takes advantage of artists, including himself.

“Not only from royalties, but also from control of my wares,” he says. “At least presenting things the way I’d like to. I find my music on services — I didn’t put it on there — I signed a contract 20 some years ago that said future technologies because I would have signed anything, and I did sign anything. And that meant any new thing comes out we can put your music on however we want and we’ll make sure we get taken care of, but you know, thanks for the good song.”

Read the full interview here.

Nine Inch Nails’ next studio offering is called Hesitation Marks and comes out through Columbia on September 3.

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