Sumerian Records Founder Clarifies Recent Tweet


Because we wrote about his Twitter posts yesterday — basically calling out Matt Heafy of Trivium who recently posted an image of a paltry royalty check online — I figured we had to follow up on Ash Avildsen’s musings.

The founder of Sumerian Records has clarified his recent point about Heafy’s attack on the floundering music industry.

In a series of posts directed at ThePRP, Ash explained that the point of his rant “was that album sales still matter. Trivium is an amazing band. Kids think stealing is OK because no $ goes to the artists.”

Ash added that “Matt’s Tweet suggests a band who sells 23K first week still doesn’t see $ from their music. That sends the wrong message to fans.

“I bought the new Trivium and love the record. I just don’t want to support the fallacy that buying music doesn’t benefit the artist.”

Interesting. Forgive me, then, for assuming you were trying to lure them to Sumerian or trying to rub shit in their faces.

And I made the same point: Matt would never post the royalty checks he receives that are in the four or even five figures. Sometimes, royalty checks are small. Most of the time, they’re not.

This, I know.

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