Sumerian Records Releasing Comedic Film Penned By Label’s Founder

Watch the trailer for “What Now,” written and directed by Ash Avildsen, who also stars in the movie

Acting AshActing Ash

Acting Ash

Before I started this little site which I plan on killing off this May, I was freelancing for a few media outlets, but had nothing going on full-time. In the years after I was laid off from MTV News, I wrote for a number of publications, and I also wrote for myself.

For a time, I figured maybe I could write movies. Funny ones. Unfortunately, two screenplays that I did pen never went anywhere, despite having a casual connection to actor Jared Leto — one I destroyed via a post I wrote for this site.

In recent months, I’ve been thinking about getting back into screenwriting; I have a couple of ideas I could flesh out. It’s a tough business; you either need to no people or you need money to finance the fucker.

I’m assuming Sumerian Records founder Ash Avildsen had both. Ash wrote and directed an upcoming comedy film titled “What Now,” which Sumerian Films will be releasing.

Ash also stars in the flick, alongside booking agent Joseph Cassiere and former Sworn Enemy guitarist and all-around bad-ass Lorenzo Antonucci.

The trailer for the film follows, and not for nothing, there are some amusing lines in it. Though, if, like most movies, this trailer shows all the best parts, I won’t be going out of my way to see it.

The movie revolves around three best friends who “explore the world of online swipe dating in Los Angeles and quickly find out that anyone who judges you based on your salary or number of social media followers is someone who has their own soul-searching to do.”

It reportedly cost $250,000 to shoot “What Now,” which features music from Sumerian Records artists and will boast appearances by Ice-T, his bountifully-bootied wife Coco, Tosin Abasi of Animals As Leaders, Asking Alexandria, and two antiquated wrestlers.

Ash’s movie will debut in select theaters March 19, and hit cable and Internet VOD on April 3.

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